Case study, Delhi NCR

From club poster to reply, with no one touching a phone.

A club PR found us on Instagram. When we looked at the work closely, it was the same four tasks every day. So we turned the whole job into a system.

How club PR works in Delhi NCR

Club nights run on PR people. They post stories every day and a reel. People message them for entry and tables. The club pays them for the crowd they bring. There is no office, just a phone.

The same four tasks, every day

By hand

  • Scroll club pages for posters
  • Edit every reel yourself
  • Post at the right time
  • Reply to comments one by one

With the system

  • Spots new posters by itself
  • Makes the reels
  • Posts on time
  • Replies in seconds

The whole system on one page

Six steps, from poster to reply

  1. A club posts a new event poster

  2. The system spots it on the club's page

  3. AI reads the poster: club, date, artist

  4. A reel gets made, with music

  5. Instagram posts it on schedule

  6. Someone comments, a reply goes out

How each part works

Two Instagram pages people search for

People search Instagram like Google. So the page names and bios use the exact words they type, like "clubs in Delhi NCR". That is how strangers find the pages.

A free tool called n8n keeps watch

n8n is a free tool that connects apps and runs steps in order, like a checklist that does itself. It watches the official club pages. When a new poster goes up, the work starts.

Two kinds of reels

Evergreen reels, like "Top 10 clubs in Delhi NCR", stay useful on any day. Event reels come from the poster: AI looks at it the way you would, picks out the club, the date and the artist, and the system adds music.

Posts and replies go out by themselves

Reels go out through Instagram's own official posting system, so the account stays safe. When someone comments, an auto-reply tool answers with the details.

What this taught us

  • Most busy work is one task on repeat.
  • Use the official way in, not shortcuts that get accounts blocked.
  • The relationship with the clubs stays human.

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